Billions of animals fall victim to the illegal wildlife trade each year, and the time to bring this cruel industry to an end is NOW.


Make the pledge

I pledge to help stop the illegal wildlife trade

Be one of the first 500 to pledge

Pledge today and be part of the movement to end the suffering.

Be one of the first 100 to pledge

Pledge today and be part of the movement to end the suffering.



Animal species are traded globally for various reasons, including the bushmeat trade, traditional medicinal trade and as exotic pets.*

$23 billion USD

The amount the global wildlife trade generates each year. Fourth behind illegal drug, arms, and human trafficking.**

6 million+

Human deaths through the current pandemic alone. The illegal wildlife trade has been linked to zoonotic outbreaks and pandemics.^

© Aaron Gekoski


The illegal wildlife trade makes up a significant proportion of the global animal trade. It includes wild animals who are:

  • used to perform for visitors/tourists,
  • sold as pets,
  • poached as ‘ingredients’ for traditional medicine,
  • killed to be made into trophies for hunters or souvenirs for tourists.

By making this pledge today, you will

  • help to end the animal entertainment industry,
  • be part of the movement to protect thousands of species for generations to come,
  • increase demand for stricter regulations and better welfare in the wildlife trade,
  • add your voice to the masses who disagree with keeping wildlife as pets and want to see them in the wild where they belong.

Join thousands of others and pledge to help stop the illegal wildlife trade today.

It takes less than a minute to pledge. Once you pledge , you make a personal commitment to never attend an illegal entertainment event, never purchase any products containing wildlife parts, and never keep wildlife as pets.

© Sam Rios | No Beaten Track



Environmental photojournalist

Over the past 15 years working as an environmental photojournalist, I’ve witnessed firsthand how animals are being consumed, traded and exploited to the point of extinction. We are in the midst of an environmental crisis of our own making. Take the pledge. Be part of the solution.

Jack Dalton

Jack Dalton

Animal activist & public speaker

Wild animals belong in their homes, not ours. Keep wild animals wild. We all need to take the pledge to help stop the illegal wildlife trade, before it’s too late.
Lee Child CBE

Lee Child CBE

Acclaimed Writer

No quality entertainment ever features wild animals in weird situations. Not ever. That stuff is dumb vanity. You don’t want to know people like that.

Michaela Strachan

Michaela Strachan

Television presenter and singer

I have witnessed first hand the horrific effects of the wildlife trade industry. Most of it is fuelled by greed and supported by ignorance and it is always the animals that pay the price. The only way to stop it is to expose those involved and educate those who are unaware. Anyone who cares about wildlife should sign this pledge and keep themselves informed and conscious and strive to educate those less informed.

Shannon Elizabeth

Shannon Elizabeth

Actress & conservationist

Animals are not on this planet for our utilization or entertainment. They are sacred, intelligent, sentient beings with whom we share this planet. We must start treating them with the love & respect they absolutely deserve!

Make the pledge and get a handy wildlife trade guide

Make the pledge

I pledge to help stop the illegal wildlife trade



Is it OK to attend facilities that feature educational animals?

Some organizations home educational animals, including rescued ones that cannot be returned to the wild for various reasons. Our parent organization, the BOS Foundation, for example, does support zoos that maintain a high level of animal welfare, provide vital educational outreach, and contribute to conservation in the wild. It is important to check that any venues or zoos you attend have appropriate certifications to uphold a high standard of animal welfare within their facilities.

Is it OK to own reptiles, sugar gliders, and chinchillas as pets? They are wild animals too.

Reptiles, sugar gliders, and chinchillas are considered exotic pets, a misleading term because they are not pets but wild animals. Other than dogs, cats, and farm animals, they are not domesticated, meaning they didn't undergo a selective breeding process that takes place over thousands of years and changes the animal's appearance and behavior. Even with the best intentions, the natural needs these wild animals require can't be met in a household setting. Sugar Gliders, for example, live in large family groups and enjoy interacting and grooming with each other in the wild. Because of their complex needs, they are not appropriate pets.

In addition, the journey for an animal in the exotic pet trade is cruel and often deadly. Either poached from the wild or bred in captivity, exotic pets are usually shipped long distances before reaching their destination. Sadly, it is thought that as many as four out of five animals caught in the illegal wildlife trade will die in transit or within a year in captivity (World Animal Protection).
The exact number of affected great apes is unknown, but orangutans make up most of the victims, particularly babies. They are being illegally smuggled domestically and out of south-east Asia to countries around the world for use as pets.

Originally attracted by heartwarming social media ads and their cute or exotic appearance, a lot of pet owners are eventually overwhelmed with providing proper care. The result: Many exotic pets end up suffering in not species-appropriate conditions, or their owners ‘discard’ them in an ecosystem they don’t belong, putting them and the native biodiversity at risk. Furthermore, exotic pets can carry diseases that jump from animals to humans. Salmonellosis is just one of many zoonotic diseases that jeopardize millions of people’s health. Covid-19 is also suspected to have been a zoonotic disease transmitted to humans from an illegally trafficked wild animal.

What shall I do if I suspect a social media post is linked to an organization or individual exploiting wild animals?

Please report any type of suspected animal cruelty immediately as it may save an animal’s life. All Social Media platforms have a ‘Report’ button. Simply press it and follow the instructions.

In addition, you can report animal cruelty on the internet to the Internet Crime Complaint Center (IC3), a partnership between the FBI and the National White Collar Crime Center ( Other organizations you can contact are the American Society for the Prevention of Cruelty to Animals and the Humane Society of the United States.

In addition, you can report animal cruelty to the Royal Society for the Prevention of Cruelty to Animals (RSPCA).

What about domesticated animals? Don’t they need protection too?

Sadly, animal cruelty is not just a problem related to wildlife. Even though domesticated animals like dogs and cats have been bred for generations to live amongst humans, too many must spend their lives in heartbreaking conditions. Their owners neglect, abuse and ‘discard’ them. If you witness or suspect any animal cruelty, please report it immediately. Call your local animal control agency:

UK: Royal Society for the Prevention of Cruelty to Animals (RSPCA).

USA: Humane Society of the United States.

Providing them with as many details as possible, like dates, times, and, if possible, videos and images from a cell phone. All this information can help the respective agencies during any investigation they may do to stop the cruelty.